Meta Ads Advantage+ Shopping hands Meta control of targeting and placement — and will spend confidently on the wrong audience if you hand it a weak setup. What it automates, what still needs a human, and the guardrails that decide the outcome.
TikTok Shop GMV Max automates ad buying across video, LIVE, and product cards — and spends confidently in the wrong direction on a shop with no proven content. The setup, ROI floor, and content pipeline that decide the outcome.
Google Ads PMax isn’t inherently inefficient — it’s a black box that rewards a clean feed and punishes a messy one. The feed, asset group, and exclusion fixes that decide which one you get.
TikTok Ads Boosting and Spark Ads use the same content but perform very differently. What Spark Ads unlock, what has to be true first, and how we structure accounts to scale.
AI Automation Most “AI-run” claims are marketing copy. What a real automation agency does day to day, and the questions to ask before you hire one.
SEO Crawlability, site speed, duplicate content from filters, and structured data — the technical fixes we run before touching a single page of copy.
Amazon Bloated ACOS is rarely one bad campaign — it's a structure problem. Seven mistakes we find most often, and exactly how to fix each one.
Strategy The buyer’s guide: creator network, compliance track record, ad management, and how to see past in-platform ROAS.
Shopify Speed, product pages, cart, checkout, and tracking — the ten leaks we find most often, and exactly how to fix each one.
Google Ads The five disapprovals that show up most — identifiers, price mismatches, claims, images — and exactly how to get back to Approved.
Meta Ads Why in-platform ROAS is structurally inflated — and the blended metrics, CAPI setup, and holdout tests that tell you the truth.
Affiliate Flat, paid, or hybrid? How to structure a TikTok Shop creator offer that actually gets creators posting and reposting.
Strategy Discovery vs intent, margins, and cash flow — how to choose where to launch, and why the two work best together.
TikTok Shop The five reasons listings get rejected — missing SDS, wrong category leaf, claim issues — and exactly how to clear them.
AI Automation What it actually means to connect a store through its API and let agents run audits, research, and scaling around the clock.